Our values

We are a values-based organisation and recruit, train and develop our people in line with these values.


Developed in close collaboration with our people, our values help us achieve our vision of supporting older people to live the life they choose and feel part of a caring community.

So what are our values?

We put customers at the heart of all we do

Centre stage are our customers and everything we do is done with the aim of producing the best outcomes for the people who trust us with their support.

We are compassionate

Empathy, respect and dignity inform our outlook and ensure we see the person before their condition; who they are over what needs they have.

We work as one team

We prioritise effective team working, where everyone communicates well, knows what's expected of them and feels valued, involved, relaxed and happy.

We respect one another

Our culture is based on showing respect and consideration to one another, celebrating each other's successes and those of the team as a whole.

We are honest

We aim to be 'true' in our work, both in the sense of being dilligent and conscientious, and also ready to speak out when something is not right.